Video Streaming Technology and Its Impact on the Media Ecosystem of the 21st Century

Abstract

Video streaming technology has emerged as one of the most significant phenomena of the digital era, transforming the media ecosystem and reshaping how audiences access content. This paper explores the origins, characteristics, and types of video streaming, as well as the technological and social conditions that have enabled its development. It analyzes key video streaming models, including on-demand streaming, live streaming, and hybrid formats, with particular attention to VOD platforms such as Netflix and YouTube. The study discusses major changes in the media landscape driven by this technology, including shifts in business models, the globalization of media corporations, and the rise of new content creators. Special attention is given to the impact on audience habits, the development of recommendation algorithms, and challenges such as piracy and regulatory issues.