LIXANDRU, M. G. Gerovital: A Case Study of Revitalizing an Iconic Romanian Brand through Media Representation of Cultural Heritage. Applied Media Studies Journal, [S. l.], v. 6, n. 1, p. 29–42, 2025. Disponível em: https://msae.rs/index.php/home/article/view/146. Acesso em: 29 apr. 2026.